No more boring meals
My bachelor thesis at Santa Maria/Pauling Group centered around creating a new take on fredagsmys for their core customer: families with small children.
It resulted in a few new soft bread product prototypes with matching packaging, one out of which remains confidential.
Testing
final concepts
At a montesori
preschool in Alingsås
Core requirements
The user research focused on small children's experience of eating tacos and the cultural concept of "fredagsmys".
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The bread product must be playful and engaging, while clearly communicating that it is safe and familiar to eat.
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The packaging must be practical to open and dispose of, while still add to the experience of fun.
Concepts
Bataco
Battaco is made with regular soft tortilla bread but has small ears or other fun shapes cut out of the side.
This gives the round tortilla a clear upside and turns teaching your child how to fold a spill-free tortilla into a game where you fold to create a bat.